OURFC, 2024
Corporate Clash 2024
The flagship corporate fixture. A platform for the mind-fitness conversation with the firms that turn up to play.
In pilot with Oxford United in the Community
Mind fitness for clubs and the communities they sit inside.
Ownminder is a platform for the people inside a sports club and the people round it. Players, coaches, volunteers, the local kids who come to summer camp, the families in the postcodes the club calls home. Already live across forty thousand workers in another industry. Now in pilot with Oxford United in the Community, on the route to every other club in the country.
Why it exists
A club is a community, a venue, a fixture calendar and a workforce. Today they all run on different tools.
Sports clubs sit at the centre of their place. Oxford United runs a charitable arm reaching tens of thousands of local residents a year, alongside the men's and women's first teams, an academy, a venue, a bar, a sponsor base and a council relationship. The tooling for all of that is currently five spreadsheets and a WhatsApp group. Ownminder is the platform underneath all of it.
40,000+
workers already on the platform in another industry. Same engine behind this rollout.
1 club
live pilot with Oxford United in the Community. Brief in with the council to extend.
Per place
a club is a place. Branding, players, fans, sponsors, council all read the same dashboard.
Council-ready
linked back to the local authority by design. Same evidence model already trusted for S106.
What it does
Three layers of the club, one platform.
"What we look to do is do it at three different levels: of the individual, within their company, and then also more culturally across the industry." Tom Storey, on the origin of Ownminder.
For the player
A daily mind-fitness practice for the squad. Short evidence-based exercises in mood regulation, sleep, focus, recovery. Anonymous to the coach. iOS, Android, web. The same app L&G runs across its construction supply chain.
For the club
Run the venue, the fixtures, the corporate days, the volunteer roster, the wellbeing curriculum, the sponsor reporting in one place. Branded for your club. Onboarded by Storey, owned by you.
For the local authority
A live evidence layer the council can read directly: who turned up, what changed, which residents got placed into work, which fixtures funded the youth programme. The accountability shape councils already trust from S106.
Inside the app
A daily mind-fitness practice, built for the kit bag.
Ten "strengths" map a worker's mental skill set, ten low-poly animal characters drawn from the clinical framework. A daily Mind Fitness Check produces a balance score across the ten. A library of tools delivers short, evidence-based exercises tied to whichever strength most needs work this week. iOS, Android and web. Anonymous to your employer.
Home
Mind Fitness Balance.
A radar score across the ten strengths. Take the Check, see where you are, watch it move.
Explore
Ten strengths.
Lion, Owl, Eagle, Wolf, Shark, Tiger, Bear, Elephant, Whale, Bison. Each a clinically grounded mental skill.
Tools
Forty tools, five points each.
Short practices like the 15-Minute Rule, Acceptance, And Breathe, Binaural Beats. Build a streak, earn points.
Thirteen Toolbox Talks
A dressing-room-ready curriculum, authored with Cognacity.
Each talk is fifteen to twenty minutes, designed to be delivered by a coach, captain or welfare officer, and tied to a specific psychosocial risk on the ISO 45003 register. Every attendance is logged as audit-grade evidence the council and the sponsor can read.
01
Managing pressure and selection
Recognising the difference between healthy stretch and harmful overload across a season's programme.
02
Sleep and recovery
The link between training load, fatigue and injury risk. Practical recovery routines.
03
Looking out for your mates
Spotting the early signals in colleagues, and what to do before the situation escalates.
04
Asking for help
Why it is hard in dressing-room culture, and how to make it easier without losing face.
05
Speaking up and being heard
Raising concerns about training load, behaviour or culture in a way that lands with the coaching staff.
06
Bouncing back from setbacks
Bad performances, missed selections, injury setbacks. Building resilience without bottling it up.
07
Understanding your emotions
Naming what you feel before it acts on you. The first step in self-regulation.
08
Flexible thinking
Adapting when selection, weather or the season's shape changes on you. Cognitive agility through a fixture run.
09
Social connection
Why isolation is a risk factor for student-age and amateur squads, and how clubs can counter it on and off the pitch.
10
Alcohol and substance use
Honest, non-judgemental framing of the patterns the industry has tolerated for too long.
11
Financial wellbeing
Tuition costs, semi-pro contracts, the reality of life after the playing days. Practical levers, no judgement.
12
Physical health between fixtures
Sleep, hydration, nutrition, recovery. The physical foundations the mental performance sits on.
13
Purpose and meaning in the squad
Why pulling on the shirt matters, and how a sense of contribution protects against burnout when results don't come.
How we deploy
A repeatable rollout, club by club, on the route the local authority already runs.
Ownminder for clubs is operated by Storey. The local-authority lead opens the door at the council; we onboard the club, brand it, run it. Then it scales: club to club, league to league, sponsor to sponsor, with no extra headcount on the council side.
01
Per-club branded site
Every club gets its own branded entry point. Players see their badge, the venue listing carries the ground name, the council sees its borough. One platform underneath, fully white-labelled.
02
QR on the dressing-room wall
Players scan once; the toolkit opens. No app install, no employer sign-up. Same low-friction model L&G uses to reach forty thousand workers across its construction supply chain.
03
Coach & captain training
A five-module line-manager programme adapted for coaches, captains and welfare officers. Recognising, responding, the resilience model, action plan. Operational, not clinical.
04
Workshop talks on the season cadence
Thirteen evidence-based talks rolled into pre-season, mid-season and post-season slots. Attendance logged as audit-grade evidence, visible to the council and the sponsor in real time.
05
Venue, fixture, sponsor in one place
Iffley Road as the proof: the venue calendar, the corporate-day bookings, the Major Stanley's hospitality, the Corporate Clash registrations all run through the same back-end. One source of truth for the bursar.
06
Quarterly council digest
A single read-only digest to the local authority lead covering players engaged, residents placed, fixtures funded, community sessions delivered. The council reporting shape Storey already ships for S106 obligations.
The partnership
A clinical foundation, a council mandate, an operating team.
Ownminder for clubs isn't a wellbeing app dropped onto a fixture list. It's a clinical-grade programme delivered with a psychiatric partner, supported by the local authority that wants the club to thrive, and operated by the same team that runs Section 106 employment programmes for the developers building round the corner.
Clinical partner
Cognacity · Dr Phil Hopley
Cognacity is the leading UK psychiatric practice working with elite performance settings, including Premier League football, the UK Armed Forces and the City. Dr Phil Hopley designed the clinical framework underneath Ownminder.
Council route to market
Local authority lead
The local authority opens the door to its clubs. The Storey team runs the rollout. Same model as the Opportunity Platform: the council is the trusted convener, the platform is the engine, the club ends up with a tool it could never have specified, never mind built.
The story behind the platform
The same engine, three places it already runs.
Ownminder didn't start at a sports club. It started at a workforce of forty thousand people building homes and offices for Legal & General. The same software, the same content scaffolding, the same audit-grade reporting layer is what now runs across Oxford.
Investor proof
Legal & General
Ownminder is the wellbeing platform inside L&G's Construction Wellbeing Programme. Live across the L&G UK construction supply chain, with stewardship-grade reporting back to the investor.
Read the L&G context →Live pilot
Oxford United in the Community
The first sports-club deployment. Reaches tens of thousands of Oxfordshire residents a year through the football club's charitable arm, alongside the men's and women's first teams.
See Oxford United in the Community →Adjacent pilot
Oxford University RFC
The oldest rugby club in the world (1869). Hosts Iffley Road as a year-round venue and Corporate Clash as the flagship corporate fixture. The rugby parallel to the Oxford United football work.
Visit OURFC →Ownminder is operated by Storey Consulting, a UK firm running employment and skills programmes for major UK developers, councils and investors. More on Storey→
Anchor case study
Oxford: the city, the clubs, the council, the cohort.
Oxford United in the Community is the live pilot. From there, the same engine extends across the city's other clubs: Oxford University RFC (the oldest rugby club in the world, 1869), the wider amateur scene, the corporate sport calendar that runs through Iffley Road. One council, one cohort, one platform. Below: two seasons of Corporate Clash from the OURFC pilot, both folded into the Ownminder rollout.
Major Stanley's is the year-end fixture and the natural moment for the corporate hospitality wrap-up. Venue hire (Iffley Road, 250 car spaces, two pavilion rooms, full pitch) is the year-round revenue line that funds the youth squads.
Oxford United in the Community→ OURFC main site→ Iffley Road venue hire→
Corporate Clash 2024
The fixture that anchors the corporate conversation.
The flagship Oxford fixture: corporates on the Iffley Road pitch alongside the OURFC squads. The fixture itself is the natural setting for the mind-fitness conversation with the firms that turn up to play. Photos: Steve Karpa for OURFC.
Full album: flickr.com/steve_karpa→
Beyond Oxford
The same model fits every other club. And every other country.
Every county-level rugby club, EFL football club, hockey club, cricket club has the same shape underneath. A place. A squad. A venue. A fixture calendar. A community. The route in is the local authority lead. The product behind the door is the same Ownminder engine. It fits internationally too: OURFC's tour with Lao Rugby is the partnership shape that travels.
Get the app
For players, coaches and volunteers in clubs already on the platform.
Ownminder is invite-only during the pilot. If your club is enrolled (Oxford United in the Community is the first), tap your QR code from the dressing-room wall, or pick the platform from the buttons below. The app works on iOS, Android and the web — sign in with the email your club has on file.
Not yet on the pilot? Email hello@ownminder.com with your club name and we'll route you to the right enrolment.
Get in touch
If you run a club, lead a council, or sponsor a fixture, talk to us.
Ownminder is in live pilot with Oxford United in the Community and being briefed into the next set of clubs through the local-authority lead in Oxford. We're open to conversations with club CEOs, community-trust directors, council leaders, league administrators and sponsors who want the same model in their place.